Buildout.
The Buildout package is for contractors who have proven their work and are ready to build a consistent pipeline of digital leads — not just wait for the phone to ring from someone their cousin recommended.
- Everything in Framework
- 8–10 page website, full content
- Monthly SEO blog content
- Social media management (2 platforms)
- Review generation automation
- Quarterly strategy calls
- Live in 10 days
No contracts · Month-to-month · You own everything
What Buildout actually delivers.
Referrals are the best leads in the trades — high trust, low friction. But they're unpredictable. You can't control how many you get or when they come in. The Buildout package builds the digital infrastructure that generates leads on its own, month after month, without you having to ask anyone for a referral.
The core of Buildout is content: monthly blog posts targeting the questions your future customers are actively searching — 'how much does a roof replacement cost in [city]', 'best HVAC company for commercial buildings', 'how to find a licensed general contractor'. These posts rank on Google, attract qualified traffic, and convert visitors into calls.
We manage your social presence on two platforms — typically Google Business Profile and Instagram or Facebook — so you stay visible to the referral-driven customers who check you out after hearing your name. We also run automated review follow-up so your Google rating grows with every job you complete.
Everything in Framework
- Full local SEO (on-page, GBP, citations, ranking reports)
- Service-area landing pages
- Review generation system
- Monthly ranking report
Expanded Website
- 8–10 page website with full copywriting for each page
- Individual service pages for each trade offering (roofing, gutters, siding, etc.)
- City/neighborhood pages for expanded service-area SEO
- Before/after project gallery with schema markup
- Testimonials page with review schema
Content Marketing
- 2 SEO blog posts per month targeting long-tail contractor keywords
- Posts target questions your customers Google before hiring a contractor
- Internal linking from posts to service and location pages
- Content calendar planned quarterly based on seasonal search trends
Social Media
- Management of 2 platforms (GBP + Instagram or Facebook)
- 8 posts per month per platform
- Job site photos, before/afters, team content, seasonal promotions
- Profile optimization and bio keyword targeting
Strategy
- Quarterly strategy call to review performance and adjust priorities
- Monthly performance report: rankings, traffic, leads, review count
- Competitor monitoring: alerts when top competitors change their strategy
Buildout is right for you if:
- Established contractors with 3+ years in business who want to reduce dependence on referrals
- Construction companies with multiple crews ready to fill a consistent schedule
- Trades businesses in markets where content marketing and reviews are competitive advantages
- Contractors who have tried social media on their own and know they need a system
When to look at a different tier:
- If you need Google Ads or LSA management, upgrade to the Foreman tier
- If you're a solo operator still building your crew, Framework is a better starting point
Strategy session
90-minute kickoff covering your market, competitors, target customers, and content opportunities. Sets the direction for the first 90 days.
Build + content plan
Website build runs alongside a 6-month content calendar. Live in 10 days. First blog post published in week 2.
Monthly execution
SEO maintenance, 2 blog posts, social content, review follow-ups, and a monthly report. Quarterly strategy calls to review and adapt.
- How long before the blog content starts driving traffic?
- Blog content typically takes 3–6 months to rank and drive meaningful traffic. Month 1 posts often show movement by month 4. This is a compounding investment — the content you publish in month 1 still drives traffic in year 3.
- What platforms do you manage for social media?
- We typically recommend Google Business Profile posts plus either Instagram or Facebook depending on your trade and target customer. GBP posts directly affect your local search ranking — we always include that one.
- Can I see the content before it's published?
- Yes. Every blog post and social caption goes to you for review before it goes live. Nothing publishes without your approval.
- What's included in the quarterly strategy calls?
- We review your ranking progress, lead volume, content performance, and adjust the plan for the next 90 days. If something isn't working, we change it — not next year, that quarter.
Ready to start Buildout?
Start with a free audit. We'll confirm Buildout is the right tier for your market and budget before you commit to anything.