Foreman.
The Foreman package is the complete contractor marketing engine — Google Ads, Local Services Ads, AI lead capture, full SEO, content, and bi-weekly strategy. When your competitors show up, you show up above them.
- Everything in Buildout
- Google Ads + LSA management
- AI chatbot on site
- Call tracking + attribution
- Bi-weekly strategy calls
- Quarterly content refreshes
- Live in 14 days
No contracts · Month-to-month · You own everything
What Foreman actually delivers.
The Foreman package is built for established contractors who are done leaving money on the table. You've proven you can do the work. You have the crew, the equipment, and the reputation. What you need is a digital marketing system that matches the scale of your operation.
We run your Google Ads and Local Services Ads campaigns — the 'Google Guaranteed' badges that appear at the very top of search results, above organic listings and the Map Pack. LSAs are pay-per-lead, not pay-per-click, and we manage the bid strategy, lead verification, and monthly reporting to maximize your return.
We also install an AI voice receptionist and on-site chatbot that captures leads 24/7 — even when you're on a job site and can't pick up the phone. Most clients using AI tools recover the cost in the first missed-call-turned-booked-job. Call tracking and attribution tell you exactly which channels are producing revenue, so you know where every dollar goes.
Everything in Buildout
- Full local SEO, content marketing, social media management
- 8–10 page website with full copywriting
- Review generation automation
- Quarterly strategy reviews
Google Ads + Local Services Ads
- Google Ads campaign setup and management (Search + call-only ads)
- Local Services Ads (LSA) setup, license/insurance verification, and bid management
- Zip-code and service-area targeting — no wasted spend outside your market
- Keyword match type strategy to eliminate irrelevant clicks
- Monthly ad spend report with cost-per-lead and job attribution
- Ongoing A/B testing of ad copy and landing pages
AI Lead Tools
- AI voice receptionist — answers your business line after hours, qualifies callers, books estimates
- On-site chatbot — captures leads from your website 24/7 with trade-specific qualification questions
- SMS follow-up sequences for missed calls and form submissions
- CRM integration to track every lead from first contact to booked job
Tracking + Strategy
- Call tracking with keyword-level attribution — know which ad, keyword, or page drove each call
- Conversion tracking for forms, calls, and chatbot leads
- Bi-weekly strategy calls to review performance and adjust campaigns
- Quarterly content refreshes on high-traffic service and location pages
- Competitor ad monitoring — we track what your top competitors are bidding on
Foreman is right for you if:
- Established contractors with a monthly ad budget of at least $1,500
- Construction companies ready to scale and dominate their local market
- Contractors running crews who know they're missing calls and losing jobs to voicemail
- Trades businesses that want a single agency handling everything — no coordination between vendors
When to look at a different tier:
- If your monthly ad budget is under $1,500, we'll say so on the first call — the math doesn't work below that
- If you're a solo operator just getting started, Foundation or Framework is the right entry point
Full audit + strategy
We audit your market, competitors, and current digital presence. We build a 90-day action plan covering ads, SEO, and AI tool setup before we touch anything.
Build + launch
Website, GBP, LSA verification, Google Ads campaigns, and AI tool setup run in parallel. Live in 14 days.
Bi-weekly optimization
Ads are reviewed and adjusted every two weeks. SEO and content run monthly. Bi-weekly calls keep you in the loop on every campaign.
- What's the minimum ad spend you recommend?
- $1,500/month for Google Ads in most contractor markets. In highly competitive categories (roofing, HVAC, plumbing in major cities), $2,500+ produces better returns. We'll give you a market-specific recommendation before you commit.
- How does the AI voice receptionist work?
- It answers your business line when you can't — after hours, during jobs, on weekends. It introduces itself as your team, asks qualification questions (trade, location, timeline, budget), and either books an estimate or sends a follow-up SMS. It hands off complex situations to you directly.
- What's an LSA and why do I need one?
- Local Services Ads are Google's pay-per-lead ad product for service businesses. They appear above regular Google Ads and organic results, with a 'Google Guaranteed' badge. You only pay when a customer calls or messages directly from the ad. We handle the full setup, including the license and insurance verification Google requires.
- How do bi-weekly strategy calls work?
- 30-minute calls every two weeks. We walk you through campaign performance, what we changed, what we're testing next, and what's coming in the following two weeks. You always know what we're doing and why.
Ready to start Foreman?
Start with a free audit. We'll confirm Foreman is the right tier for your market and budget before you commit to anything.